A resources page
for District 12 Democrats
of Arizona



Framing Basics   George Lakoff   Trump and Framing   Dems
The power of framing: It’s not what you say, it’s how you say it
The Guardian, July 2017

Simple Framing
By George Lakoff

The Metaphor Project Discussion, Tools, Resources

Lakoff, Duran

  PDF: Lakoff Framing 101

PDF Cards: Don't Think of an Elephant

PDF: Lakoff Manifiesto

Don’t Think of an Elephant!
Know Your Values and Frame the Debate
George Lakoff, 2004, PDF

The Little Blue Book
The Essential Guide to Thinking and Talking Democratic
By George Lakoff,
Elisabeth Wehling, 2012, PDF

Whose Freedom?
The Battle over America’s Most Important Idea
By George Lakoff
2006, PDF

The Political Mind
Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain
By George Lakoff, 2008, PDF

Thinking Points
Communicating Our American Values and Vision
By George Lakoff, 2006, PDF

Metaphors We Live
By George Lakoff with Mark Johnson, 2003/1980, PDF

Moral Politics
How Liberals and Conservatives Think
By George Lakoff, 2001, PDF

PDF of his book 
  Understanding Trump
By George Lakoff, July 2016

Linguist George Lakoff Explains How the Democrats Helped Elect Trump By Paul Rosenberg, Salon January 2017

How You Help Trump FrameLab, May 24, 2018

Trump has turned words into weapons. And he's winning the linguistic war
By George P Lakoff and Gil Duran, June 13, 2018

Video: George Lakoff on Trump's moral challenge to liberals [Travis Smiley]  (23:58)

  Framing and party competition:
How Democrats enabled the GOP's move to the uncompromising right

By Robert M. Entman, Brookings Institute, 2015

Dem Talking Points
Coconino County

Cable news applies “far-left” framing 6 times more often than “far-right” framing
By Lis Power, Rob Savillo, Media Matters, July 2019

Republicans Poised to Win the Framing Battle Again with “Socialism” By David Aaker, Prophet, Feb 2019

Democrats and Republicans speak different languages
and it helps explain why we're so divided
Business Insider Aug. 2017

  Video (5:12)
Idea Framing, Metaphors, and Your Brain - George Lakoff

Video (1:37:52)
The Brain's Politics: How Campaigns Are Framed and Why - George Lakoff
Video (11:29)
George Lakoff On Message

Video (4:59)
How to Frame The Debate! - George Lakoff
Video (1:32:00)
How Brains Think: The Embodiment Hypothesis - George Lakoff
Video 2 (1:06:47)

Video (26:31)
In Conversation: Robert Reich and George Lakoff, Language and Politics

Video (58:57)
Moral Politics - George Lakoff